Just Own It Summer Boot Camps to Celebrate Female Entrepreneurs

News Release
June 25, 2015

London, ON – Current research has shown that girls are less likely to be aware of entrepreneurship as a career option, less likely to be exposed to entrepreneurship, and less engaged in entrepreneurship than boys. Brescia, Canada’s only women’s University, recognizing the need to promote entrepreneurship to girls, is hosting two sessions of the Just Own It Boot Camps on campus this summer. Following a week of hands-on training by experts in the field of entrepreneurship, two groups of remarkable young women will showcase their final projects to a panel of local experts on June 29th and July 10th.

The Just Own It Boot Camp sessions, taking place June 25th to 29th and July 6th to 10th, will welcome 50 young women in grades 9 through 12 from different school boards and private institutions across the southwestern Ontario region. The Boot Camps, a High School Entrepreneurship Outreach program, funded by the Ministry of Economic Development, Employment and Infrastructure (MEDEI), have been made free of charge and will provide high school girls with the opportunity to be exposed to, explore, and experience entrepreneurship. Objectives of the Boot Camps include offering intensive hands-on training in five major areas of entrepreneurship: The Business Model, Customer Discovery, Product Prototyping, Financial Management, and Pitching an Idea. The students participating will stay in Brescia’s award-winning Clare Hall Residence, and all meals will be provided by Brescia’s food services team.

Boot Camp students will benefit from exposure to and personalized guidance from strong local female role models, who will be leading Just Own It seminars and comprising the final coaching panel. This impressive and diverse group of London community members include: MPP for London West, Peggy Sattler; Owner of The Boombox Bakeshop, Alexandra Connon; Owner of Personal Style Image Consulting, Sue Jacobs; Owner of Street Boutique Canada, Anne-Marie Foreman; Publisher and Owner of Parent Guide Inc., Jennifer McCallum; and Carmen Reis, Director, Business Services of the Reimar Group, and creator of BizMula.com and BizMula app.

Camp directors, Associate Professors Colleen Sharen and Melissa Jean, are pleased to see the Boot Camps come to fruition and eagerly await the showcase of the final presentations. Professor Jean explains, “When receiving applications for the camp, we were overwhelmed by the amount of talent and exceptional ideas. The diverse entry concepts ranged from a hair brush that holds small hair accessories to a coffee cup sleeve that pairs as a charger for electronic devices, such as smart phones. We are thrilled to host this important event, and look forward to celebrating these entrepreneurs-in-the-making at the final coaching panels.”

Final presentations and award receptions will take place at Brescia in the St. James Building, Room 136 from 1:00 – 3:00 p.m. on Monday, June 29th and Friday, July 10th. Parking will be complimentary. For more information, visit http://brescia.uwo.ca/justownit/.

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For more information please contact Caitlin Core, Communications, Marketing & External Relations Officer at 519.432.8353, ext. 28280 or at ccore@uwo.ca. Brescia University College, Canada’s only women’s university college, is affiliated with Western University. The 1,275 women registered as either full- or part-time students at Brescia study a wide variety of subjects in Arts, Social Sciences, and Foods & Nutrition in an empowering, compassionate, student-centred, and invigorating environment. Degrees are granted by Western. The Catholic College welcomes students from all backgrounds and values diversity. For more current and archived news, a listing of faculty experts, and photos please visit our Online Media Room at http://media.bresciauc.ca/.