August 26, 2013
London, ON – Brescia University College is one of the first Canadian universities and one of the first 200 universities worldwide to adopt a new social media platform to connect with prospective students, parents, and alumnae. Launched by LinkedIn on August 19th, the new University Pages give universities the opportunity to share photo galleries, news and events, program descriptions, notable alumnae, and other key information that students consider while selecting a university. LinkedIn will make University Pages accessible to high school students on September 12th. On the value of this new LinkedIn component as a recruitment tool, Registrar Marianne Simm says, “Our LinkedIn Company Page serves faculty, staff, and upper-level students. This new version of LinkedIn, intended for 14-to-18-year-olds, will be a more effective way for us to connect with high school students in Ontario and beyond.”
Having established an early and strong presence on LinkedIn through Brescia’s Company Page, the Marketing, Communications, and External Relations Department saw this opportunity as a natural step forward in their social media strategy. Brescia was also a higher education leader in connecting with Chinese students through the Chinese social media site Sina Weibo. Building on this Sina Weibo presence, Brescia web developer Dan Bashaw also created a video translation club this summer to make recruitment videos filmed in English accessible to prospective Chinese students.
Brescia’s ability to stay ahead of trends in social media has also been influenced by their strong Social Media Facilitation Team. Of this unique team approach to social media, Director of Communications, Marketing and External Relations Sheila Blagrave says, “Being a small university makes us work nimbly to promote ourselves to external audiences. Social media tools work particularly well to support our communication with new and returning students. Our Social Media Facilitation Team looks forward to building on a solid foundation with our new LinkedIn University Page. The page will also make it possible for universities to draw connections between the current careers of graduates and the program of study they completed, thus linking current students and alumnae.”
As Brescia explores the new possibilities offered on LinkedIn, presence on all other social media platforms is sure to continue. To connect with Brescia on the new LinkedIn University Page, visit www.linkedin.com/edu/school?id=10835, or visit www.brescia.uwo.ca/social/ for links to all other Brescia social media pages.
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For more information please contact Colleen Aguilar, Communications, Marketing & External Relations Officer, at 519.432.8353, ext. 28280 or firstname.lastname@example.org.
Brescia University College, Canada’s premier women’s university college, is affiliated with Western University. The 1,275 women registered as either full or part-time students at Brescia study a wide variety of subjects in Arts, Social Sciences, and Foods & Nutrition in an empowering, compassionate, student-centred, and invigorating environment. Degrees are granted by Western. The Catholic College welcomes students from all backgrounds and values diversity. For more current and archived news, a listing of faculty experts, and photos please visit our Online Media Room at http://www.brescia.uwo.ca/media/index.html