Brescia Professor receives honour from ASAC at 2013 Conference

July 9, 2013

News Release

FOR IMMEDIATE RELEASE

London, ON – Associate Professor at Brescia University College, Colleen Sharen, was recently awarded for her work on business case writing when she received the Best Case Award for the Case Division at the Administrative Sciences Association of Canada (ASAC) 2013 Conference held in Calgary.

This is the third case award for Ms. Sharen, who teaches in the Business Management and Organizational Studies Program at Brescia and says, “I am pleased that the award recognizes my work in case writing but what I am most happy about is that the agency I wrote about will benefit from this award as well.” Ms. Sharen chose to base her case on the Foundation for International Development Assistance (FIDA), a locally based non-for-profit organization working in Haiti to foster economic development and social transformation in rural communities. The case looks at how FIDA can reach a fundraising goal of two million dollars while short on financial and human resources.

Ms. Sharen chooses to use a case-based approach to teaching, particularly with marketing classes, whenever possible. “Students need to learn how to make decisions. A case study gives the students the opportunity to think critically. They not only evaluate the problem, but can make some real recommendations and implementation plans.”

The case was awarded Best Case by the Best Case Executive Committee at ASAC, comprising of a reviewer, the Program Chair, and the Divisional Chair. Sharen believes that it was not only the case that helped win her the award but also the quality of the teaching notes that go with the case, which are the tools that the professor needs to teach with, including suggested outcomes.

Ms. Sharen hopes to use the case, after it’s been published by the Richard Ivey Business School in her introductory marketing class in the fall at Brescia.

– 30 –

For more information please contact Colleen Aguilar, Communications, Marketing & External Relations Officer, at 519.432.8353, ext. 28280 or colleen.aguilar@uwo.ca.

Brescia University College, Canada’s premier women’s university college, is affiliated with Western University. The 1,275 women registered as either full or part-time students at Brescia study a wide variety of subjects in Arts, Social Sciences, and Foods & Nutrition in an empowering, compassionate, student-centred, and invigorating environment. Degrees are granted by Western. The Catholic College welcomes students from all backgrounds and values diversity. For more current and archived news, a listing of faculty experts, and photos please visit our Online Media Room at http://www.brescia.uwo.ca/media/index.html